When you can't innovate on your own it always seems to make sense to copy others who can. eBay is now going to make its search results more like Google's search results by adding "eBay adcommerce" to their platform. Adcommerce from what I can tell is a knock off on Google's Adwords. It allows sellers to bid on Keywords to drive traffic to their eBay stores. I actually like the idea and its success I think hinders on whether buyers will actually click on the ads. The negatives to this change are that it will definitely hurt the smaller eBay sellers who can't afford to pay for the traffic. Please post any thought or comments below.
Link to the announcement and more details on Adcommerce-
http://pages.ebay.com/adcommerceintro/
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