Monday, July 28, 2008

Top 5 Mistakes eBay Sellers Make

Here is a list of the top 5 mistakes that I see many eBay sellers make.

1. Having a bad eBay account name- I can't tell you how many times I have seen crude and sexually explicit names on ebay or just downright disgusting names. You account name is part of your marketing strategy and having a name like stinkyfinger or bluevommit just doesn't make people want to buy from you.

2. Taking bad pictures- a picture is worth a thousand words and the last thing you want is a bad picture of the item you are selling. Many sellers don't take the time to take good pictures of the items they are selling and this hurts the prices that they get on their items. If you are going to take a picture make sure you have sufficient light and don't have strong shadows.

3. Using Stock Photos- This only applies to sellers of used goods. Using a stock photo as your only picture or not having any photos at all will significantly discount the item you are selling. Obviously if you are selling items that are worth less than say $10 then it might not be worth your time to take the photo. But for everyone else you need to have actual pictures of the items you have for sale.

4. Answering emails slowly- people act on impulses and when a buyer has taken the time to ask a question about your item, however crazy the question it might be, you need to respond quickly. Your response time conveys a lot of information to the buyer and if you are quick to respond you are probably also quick to resolve any issues that might arise during the transaction.

5. Failing to clearly post your return policy, shipping policy, and any warranty information in your listings- As a seller you need to put in all the relevant information about your items in a clear format so buyers can easily get answers to their questions. If you fail to do this you will definitely get many time wasted emails about your shipping policy and return policy. Save yourself some time upfront and answer these questions once, when you create your listing, and not repeatedly through email.

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