eBay is Testing a New Listing and Search Page

An anonymous ebay seller has sent me these images of select screen shots of the new listing and search pages that eBay is testing. It appears from the screen shots below that the Amazonification of eBay is in full gear. The changes emphasize less of the actual seller and their description of the item and put more emphasis on eBay's product details.

In this first picture we see the importance of being in eBay's product catalog because there are only 3 matching items for "Sony VX2000"(you can click on the image for a larger picture). This change will pull out all of the accessories that typically flood the search results.(like batteries and chargers in this category) Although as you can see that the buyers will have to click on the "matching product" to get only those 3 results.



In this image below the seller has blocked out any identifying information. However, you can still get a feel for how the new layout looks.




In the image below, this is what immediately follows the image above on the new listing page. After this last image would be where the seller's description would show.



Please post your thoughts and comments on the changes. For the most part it seems to me as if the changes will allow buyers to find the items they are looking for more quickly. However, by minimizing the focus on the actual seller and more on the product for sale, I believe that this will make it difficult for sellers who are trying to differentiate themselves based on their feedback and customer service. Nonetheless, these are just another bunch of changes that eBay is throwing at sellers and will likely cause some stress for many sellers as they will have to keep constantly changing their listing strategy. Anyway, those are just a few of my thoughts and I would love to hear what everyone else thinks on the topic. Please post your comments below.